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Winning innovation for Green Sheep Group as business receives Queen’s Award

Winning innovation for Green Sheep Group as business receives Queen’s Award

The award was presented to the Green Sheep Group for its innovative products and impressive growth and is one of the most prestigious accolades a UK based company can win.

Each year Her Majesty the Queen selects only a few companies to receive the award on her birthday (April 21), based on the advice of the Prime Minister, who is assisted by an Advisory Committee that includes representatives of Government, industry and commerce, and the trade unions.

To achieve the award the Green Sheep Group, which produces organic baby products, showed fantastic growth, a focus on innovation and a strategic approach to all areas of the business.

Roger Allen, Chief Executive, said: “The whole company was absolutely delighted to receive the news. It is testimony to the hard work and upbeat culture in every department that we have received such an incredible honour.

“The company’s innovation and professional management has been instrumental in the achievement. We understood how involved the process was and dedicated significant time and energy to get it right. Our existing focus on innovation helped enormously, as did our emphasis on strategic planning; two core strands that run throughout the business.

“The Queen’s Award focuses attention from macro thinking through to a high demand for accuracy and attention to detail. We had to demonstrate professional acumen within each facet of the business, including the high levels of growth we have managed and lived through over recent years. It is an incredibly exciting time.”

The award follows a number of other fantastic accolades, including the Sunday Times Fast Track Top 10 Ones to watch in December 2017.

The two nursery brands produced by the business, Little Green Sheep and Snüz, have enjoyed national and international recognition, sweeping the board for industry awards.

And with a £70,000 TV campaign going live at the end of April, across the Sky network of channels, the business is continuing to push forward.

To mark the award the company will receive a Grant of Appointment and Queen’s Award flag from the Lord Lieutenant of Warwickshire at the Stratford-upon-Avon HQ. The Crown and Queens Award logo will be displayed on product, packaging and marketing for five years and the award ceremony culminates in a presentation by The Queen at Buckingham Palace.

In between receiving the Queen’s Award for Enterprise, running a national TV campaign and several product launches; some of the team will also meet Sir Richard Branson for the Sunday Times Fast Track presentation.

Roger added: “This award will support our national business and make a significant contribution to our fast-developing international expansion.

“It’s an incredible privilege to be part of such a highly talented, happy and successful team.”

Photo caption (Left to right): Mark Nicholls, Marketing Director; Lianne Bishop, Company Secretary; Roger Allen, CEO; Rosie Pritchard, Commercial Director; Paul Maurice, Product Director; at the Green Sheep Group headquarters near Stratford-upon-Avon


Green Sheep Group - one to watch

‘What a fantastic year at Green Sheep Group’ Roger Allen, Chief Executive said during a recent interview: ‘The valued connections we have made and professional approaches we’ve received have surpassed anything we’ve seen in our history.’

‘Moving the business just over a year ago to our new central Warwickshire location has paid dividends. Whilst retaining and developing an outstanding team we have also attracted many superb new people and applicants for the new jobs we’ve created in National Account Management, Merchandising, Product, Marketing, Distribution and Customer Services.’

‘Being named in the Sunday Times Fast Track Top 10 Ones to Watch has rounded off a breath-taking year!’

‘Raising capital alongside the launch of 40 new soft goods products and the immediate sell-out of SnüzKot, our much-awaited follow up to the award winning SnüzPod, has kept us busy all year’

‘A great year in partnership with John Lewis alongside an extremely close relationship with Mothercare and Amazon and other key retailers has seen the continuing benefits of achieving the right balance between clicks and mortar channels.’

Based in Stratford upon Avon, the Company has developed client relationships across the Gulf region and continental Europe as it increases its global footprint. ‘2018 promises to be every bit as exciting for our highly-valued & talented team, our retailers, our consumers and, most of all, our (sometimes) silent little customers!’

‘We need more space, more people and even more innovation as we look forward to 2018. These are all good problems to have and we wish everyone who has been part of this fantastic journey a very happy Christmas.’