Your simple guide to swaddle bags, sleeping bags, sleepsuits & TOGs. We’ve made it easy to find the right sleepwear for every stage.
Swaddle bag
For those first newborn nights
Soft, snug and reassuring, a swaddle bag helps recreate that cosy, secure feeling of the womb and settle your baby’s natural startle reflex, encouraging more settled sleep from day one.
Best for: Newborns from day one, with three ways to wear as your baby grows and develops.
Time to move on? As soon as your baby shows signs of trying to roll, it’s time to move on from arms-in swaddling. Continue using SnuzSwaddle in the arms-out position until they outgrow it or are ready for the freedom of a roomier sleeping bag.
Sizing: SnuzSwaddle bags are sized by weight, not age, to keep the fit safe around the neck and shoulders. Newborn: 6lbs–12lbs (2.7kg–5.4kg); Baby: 8.6lbs–18.7lbs (3.9kg–8.5kg).
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SnuzSwaddle 3-in-1 Newborn Swaddle Bag - 2.5 TOG, Sand Cloud
£28.00
SnuzSwaddle 3-in-1 Newborn Swaddle Bag - 2.5 TOG, Sage Cross
£28.00
SnuzSwaddle 3-in-1 Newborn Swaddle Bag - 2.5 TOG, Cashmere Cross
£28.00
SnuzSwaddle 3-in-1 Newborn Swaddle Bag - 2.5 TOG, Blush Dot
£28.00
SnuzSwaddle 3-in-1 Newborn Swaddle Bag - 1.0 TOG, Sand Cloud
£27.00
SnuzSwaddle 3-in-1 Newborn Swaddle Bag - 1.0 TOG, Sage Cross
£27.00
Sleeping bags
For sleep beyond the swaddle bag
A cosy wearable blanket that keeps your baby comfortably covered, with plenty of freedom to move their arms, without the need for loose blankets.
Best for: Babies from birth through to toddlerhood, depending on weight and size.
Minimum weight: 8.8lbs (4kg).
Sizing: SnuzPouch sleeping bags are sized by age - 0-6m, 6-18m and 18-36m. Check the label for the matching weight range before buying.
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SnuzPouch Sleeping Bag – 2.5 TOG, Sand Cloud
£30.00
SnuzPouch Sleeping Bag – 2.5 TOG, Cashmere Cross
£30.00
SnuzPouch Sleeping Bag – 2.5 TOG, Grey Cloud
£30.00
SnuzPouch Sleeping Bag – 2.5 TOG, White Star
£30.00
SnuzPouch Sleeping Bag – 2.5 TOG, Grey Star
£30.00
SnuzPouch Sleeping Bag – 2.5 TOG, Blush Dot
£30.00
Sleepsuits
For little ones on the move
Perfect for little ones transitioning from sleep to play, the sleepsuit offers all the comfort and reassurance of a sleeping bag with added freedom to move.
Built-in grip socks can help avoid little slips, while the cosy insulated design keeps them snug throughout the night.
Best for: Little ones from 1-3 years.
Sizing: SnuzSuit sleepsuits are sized by age and height - 1-2Y (80-95cm) and 2-3Y (90-105cm).
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SnuzSuit Toddler Sleepsuit - 2.5 TOG, Sand Cloud
£42.00
SnuzSuit Toddler Sleepsuit - 2.5 TOG, Sage Cross
£42.00
SnuzSuit Toddler Sleepsuit - 2.5 TOG, Cashmere Cross
£42.00
SnuzSuit Toddler Sleepsuit - 2.5 TOG, Blush Dot
£42.00
SnuzSuit Toddler Sleepsuit - 1.0 TOG, Sand Cloud
£42.00
SnuzSuit Toddler Sleepsuit - 1.0 TOG, Cashmere Cross
£42.00
Which TOG does my baby need?
Think of TOG as a simple measure of warmth: the higher the TOG, the warmer the sleepwear.
The right TOG depends on the temperature of the room your baby sleeps in, rather than the season outside.
Not sure if they’re too warm? Feel their chest or the back of the neck rather than their hands or feet, which naturally feel cooler.
Frequently asked questions
Sleepwear is sized differently depending on the product. SnuzSwaddle is sized by weight. SnuzPouch is sized by age (0-6m, 6-18m, 18-36m). SnuzSuit is sized by age and height (1-2Y and 2-3Y). Always buy for your baby's current measurements, not the size they'll grow into.
The right TOG depends on the temperature of your baby's room. Use 2.5 TOG for rooms at 16–22°C, and 1.0 TOG for warmer rooms of 18–24°C. Always feel your baby's chest or back of neck to check if they're too warm.
Yes, from birth - as long as your baby meets the minimum weight on the label. Check the size guide for each product to make sure the bag fits snugly around the neck and shoulders.
No. A correctly TOG sleeping bag is all the bedding your baby needs. Adding a blanket on top risks overheating. If your baby feels cool, add a clothing layer underneath or move up a TOG value.
Stop arms-in swaddling as soon as your baby shows any signs of trying to roll – usually around 8–12 weeks, but every baby is different. You can keep using SnuzSwaddle in the arms-out position until they outgrow it or are ready for a roomier sleeping bag.